MMA SMARTIES AWARDS 2024
🏆TRACK earns three awards at 2024 MMA Smarties 🎉 Our hugely successful partnership with McDonald’s Germany and Switzerland was honoured with gold, silver and bronze at the MMA Smarties Awards 2024.…
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2024 FEEL-GOOD MARKETING AWARD for the MyMcDonald’s Reward Weeks.
For the first time in TRACK’s 10-year partnership with McDonald’s, we have been honoured with a FEEL-GOOD MARKETING AWARD. This is the McDonald’s global creativity and effectiveness competition and attracts…
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Not one, but two bronze Effies for ‘Activation’
TRACK scooped two coveted bronze Effies in the ‘Activation’ category at the Effie Awards 2024. We wowed the jury with two entries: “BlackWeeks from another Galaxy” for Samsung Electronics and…
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Ad Insights vodcast featuring the MyMcDonald’s app
Uli Heimann is the new Executive Director Data Strategy at the Hamburg-based agency for brand experiences in a connected world.
TRACK welcomes experienced data strategist on board
Uli Heimann is the new Executive Director Data Strategy at the Hamburg-based agency for brand experiences in a connected world.
Felicitas Lentz appointed Chief Marketing Officer at TRACK
When it comes to agency marketing, she certainly knows her craft. Felicitas Lentz worked at The Observatory International, …
TRACK wins race to become lead creative agency for Continental Motorcycle Tyres
TRACK shows it has the firmest grip for Continental Motorcycle Tyres
TRACK Awards 2023
2023 was a highly successful year for TRACK in the world of marketing. This included winning a host of prestigious awards. We’re especially thrilled about scooping not one but several…
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Phillip Schilling passes the baton to TRACK management board
TRACK CEO Phillip Schilling to leave in spring 2024
Lindt campaigns for LINDOR and MINI PRALINES – created by TRACK
Lindt continues its commitment to enchanting the world with chocolate.
New management structure at TRACK
TRACK hires Till Hohmann as well as Bastian Mathes and creates new management board. Hamburg, July 27, 2023 – TRACK continues to grow and now has a new management board…
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TRACK wins German Brand Award
More cause for celebration at TRACK: The agency’s CinemaxX campaign Jetzt ist Film (It’s movie time) was among the winners in the category “Excellence in Brand Strategy and Creation –…
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Triple award win for TRACK
TRACK was among this year’s winners at two of Germany’s most high-profile competitions, taking home a trio of awards. At the Annual Multimedia Awards, TRACK’s work for Vodafone won gold…
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Barmenia and TRACK celebrate the charisma of animals
Your pet is unique. And that’s how we insure it.
TRACK launches skilled trades awareness campaign in Germany
Hamburg agency shows its skills in pitch
We’re a team – comdirect supports BVB fan pubs
To ensure that BVB fans can continue watching football together in their favourite pubs after the Corona period …
TRACK scoops gold and silver at the 2020 Multimedia Awards.
TRACK enjoyed a major haul of awards
TRACK gets Aale (‘Eels’) Dieter, a true Hamburg icon, to advertise HVV’s discounted fares
7 % off tickets purchased digitally.
THREE SIXTY VODKA premixes and TRACK make life a little more colourful
Zum Beginn des Sommers kommt die Premium-Marke THREE SIXTY VODKA von Schwarze & Schlichte mit zwei neuen vorgemixten Longdrink-Sorten.
TRACK delighted to work with German Brand Award winners
Der German Brand Award gehört zu den renommiertesten Preisen in Deutschland.
TRACK launches new brand film for Alphabet International
The road to Seamless Business Mobility
Are exclusive agency agreements soon to be relics of the past?
TRACK CEO Phillip Schilling takes a clear position on exclusive agency agreements in a guest article published in the German marketing magazine, Horizont.
TRACK expands management with high-caliber executives
Due to greatly successful business development with new and existing clients in recent months, Hamburg-based agency TRACK is strengthening its management team
TRACK revs up international campaigns for three new BMW Motorrad models
Under the slogan “Never stop challenging” …
TRACK Forward: Podcast market still getting stronger
There‘s hardly a media that is discussed as much as podcasts right now.
TRACK wins two silvers at the Annual Multimedia Awards 2019
Two clever solutions for Miles & More.
TRACK raises a toast to Fever-Tree
After a series of fruitful discussions, the company Fever-Tree…
TRACK accompanies OLB on their journey into the future.
In fast-moving times, companies have to reinvent themselves again and again.
TRACK becomes HVV’s communication partner
After a multi-stage selection process and subsequent pitch
TRACK creates new Lindt Excellence Milk Chocolate TV commercial
Following the successful pitch for Lindt
TRACK wins ADAC insurance Project
Hamburg, September 2019 – After a multistage pitch with subsequent market research, ADAC (the German Automobile Club – well-known for providing roadside assistance similar to AAA in the USA and…
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TRACK helps dark chocolate flow for Lindt
Hamburg, August 2019 – Hamburg-based agency TRACK won the international project pitch for its client Lindt. The task was to develop a new, global TV spot for Lindt Excellence’s dark…
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TRACK positions Barmenia as a “human” insurance company
Hamburg, July 2019 – After a successful pitch, Hamburg agency TRACK has won the Barmenia Versicherungen account. Barmenia is one of the largest independent insurance groups in Germany, addressing both…
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TRACK Forward: How design influences perception
Hamburg, May 2019: Brand experience was the focus of attention in this, the sixth in the series of thought-provoking TRACK Forward lectures. Felix van de Sand, Managing Director of COBE,…
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Short and sweet: bite-size stories to snack on
Hamburg, May 2019: TRACK expertly demonstrates that concise messages can be conveyed in short and sweet formats. In just 12 seconds, our series of sequenced TVCs for Lindt’s new “HELLO…
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TRACK celebrates Austrian Airlines reaching the one million Miles & More members milestone
Hamburg, April 2019: The frequent flyer and awards program, Miles & More, celebrated surpassing the one million members milestone in Austria with a two-step digital campaign. As of January 2019,…
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TRACK named as one of Germany’s best agencies
Hamburg, December 2018: In an assessment of 176 contenders in the category “Best Advertising/PR Agency,” TRACK achieved Top 20 status in Germany, strengthening its position and reputation in this highly…
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TRACK drives desire for THREE SIXTY VODKA with wide-reaching TVC campaign
Hamburg, November 2018 – Schwarze & Schlichte’s premium THREE SIXTY VODKA brand is back on TV screens with an elaborately produced commercial. Two versions of the stylish ad were aired…
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TRACK provides employees with supplemental health insurance coverage
Hamburg, November 2018 – All employees at the Hamburg agency TRACK will soon be able to take advantage of an additional benefit – supplemental health insurance coverage. Starting on January…
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TRACK and WWF launch anti-plastic waste campaign
Hamburg, October 2018 – Millions of tons of plastic trash –bags, straws, toys, furniture, and more – end up in our oceans every year. The ever-increasing plastic waste in Southeast…
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TRACK teams up with WWF and DEL to protect species around the world
Hamburg, September 2018 : TRACK teams up with World Wide Fund for Nature (WWF) and German Ice Hockey League (DEL) to protect species around the world There are 13,400 species…
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TRACK strengthens creative leadership with Reza Ramezani
Hamburg, September 2018: Hamburg-based agency, TRACK has bolstered its creative and digital expertise by engaging the highly regarded, multi-award winning Reza Ramezani as its new Chief Creative Officer Digital &…
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TUI Cruises appoints TRACK to handle three areas of marketing communications
Hamburg, July 4, 2018 – Following a successful pitch, TRACK emerged as the winners and picked up the brief from TUI Cruises for not one, but three business segments: CRM,…
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Influencers – the new stars of advertising
Hamburg, July 2018: The fourth in the innovative series of TRACK Forward events put influencer marketing under the spotlight. In a fascinating and compelling presentation, Hendrik Martens from flow:fwd and…
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Vorwerk appoints TRACK as CRM strategy consultants to launch innovative Temial tea maker
Hamburg, June 2018: Wuppertal-based Vorwerk has appointed TRACK to handle the CRM activities for the launch of its innovative Temial tea maker. The Hamburg agency landed the new account without…
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BMW Motorrad
Hamburg, May 2018: Following a multi-stage pitch process, Munich-based BMW Motorrad has appointed Hamburg agency, TRACK as its creative lead, responsible for international client communications. The entire pitch was overseen…
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A little inspiration is all we need
Hamburg, April 2018: As experienced specialists in customer-oriented communication, TRACK triumphed over other pitch contenders to win the account of grocery retailers, ALDI SÜD. The agency was then entrusted with…
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WWF enlists TRACK in battle to save planet
Hamburg, April 2018: With its new “Stop global warming,” campaign, the environmental and nature conservation organization, World Wide Fund for Nature (WWF) has teamed up with TRACK to draw attention…
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TRACK gets creative with airline jargon
Hamburg, November 2017: Miles & More launched a new wide-reaching campaign with one simple aim – to acquire new members. For this purpose, the frequent flyer and awards program placed oversized…
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TRACK promotes OLB’s tandem consulting for its corporate clients
Hamburg, September 2017: TRACK Hamburg has just launched a new image campaign for Oldenburgische Landesbank AG (OLB ) – Germany’s largest private regional bank in terms of balance-sheet total, headcount,…
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TRACK helps develop brand identity for ottonova, a new private health insurance company
Hamburg, August 2017: Hamburg-based agency, TRACK won the account to mastermind the launch campaign of ottonova. In June 2017, the young, Munich-based company launched the first private health insurance onto…
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TRACK scoops lead agency role for new frozen yogurt brand, kissyo
Hamburg, July 2017: After an intensive screening process and pitch presentation, the fresh five* premiumfood company, based in Heilbronn, Germany, has appointed Hamburg agency, TRACK as its lead media agency.…
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TRACK repositions Mazola as the Master of All Oils
Hamburg, July 2017: Mazola has long been regarded as an iconic brand in the vegetable oil sector. After keeping a low communication profile for quite a while, the Peter Kölln-owned…
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Round two: The new ERGO personal accident insurance for 2017
Hamburg, Mai 2017: TRACK has developed a follow-up to the “Fall down. Get up. Carry on.” campaign it produced to promote ERGO’s personal accident insurance. ERGO’s new plan now offers…
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L’ORÉAL GERMANY TEAMS UP WITH TRACK
Hamburg, March 2017: L’Oréal Germany has enlisted the help of TRACK as its Lead CRM Agency in order to extend its strategy of delivering digital personalized content and dialog to…
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Miles & More awards digital marketing account to TRACK
Hamburg, February 2017: Miles & More, Europe’s largest frequent flyer loyalty and rewards program has awarded TRACK its direct marketing account. The Hamburg agency picked up the brief following a multi-stage selection…
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TRACK says bon voyage to airberlin with a campaign to kick off 2017
Hamburg, January 2017: At the start of the main travel booking period for 2017, TRACK’s Berlin team developed a TV commercial for airberlin to get business off to a flying…
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TRACK tugs at heart strings with an emotional holiday film for the Lindt Teddy bear
Hamburg, December 2016: The Lindt teddy bear is the latest player in the Lindt seasonal universe, taking center stage in a new TV commercial. The bear has all the qualities…
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Three silver medals at 2017 Annual Multimedia Awards
Hamburg, October 2016: TRACK, along with our clients Vodafone, scored three silver awards at this year’s Annual Multimedia Awards ceremony. Our winning work especially impressed judges with its creatively individualized…
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TRACK creates TV ad for Muller’s “Best-of FrütUp” range
Hamburg, July 2016: FrütUp is well known for delicious, natural fruit toppings on a creamy yogurt base. Now, for the first time, the white yogurt has been refined with chocolate…
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MINI appoints new lead agency for global website
Hamburg, May 2016: TRACK becomes new partner for digital evolution of brand and services. Following an international pitch, the MINI Digital division of the central MINI Brand Management has entrusted…
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TRACK achieves sixth place on 2016 Effie Effectiveness Index
Hamburg, May 2016: The ten most effective German agencies were ranked on the basis of the 2015 Effie awards. A gold Effie for THREE SIXTY VODKA and a silver Effie…
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TRACK and WWF declare war on poachers
Hamburg, April 2016: The World Wide Fund for Nature (WWF) appointed TRACK as its lead agency and immediately entrusted it with an urgent key assignment. Following a successful pitch, the…
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TRACK creates new airberlin product campaign with renowned artist
Hamburg, March 2016: TRACK has developed a striking, new product campaign for airberlin that stylishly highlights the airline’s Business Class as well as numerous premium products and services. The campaign…
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TRACK develops special online campaign for airberlin
Hamburg, January 2016: To coincide with the peak booking period, TRACK launched a comprehensive online campaign for airberlin, which was especially aimed at the young family target market. Running with…
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airberlin & Lindt get deliciously festive
Hamburg, December 2015: It was once again “Lights on, curtains up” in Dusseldorf for the fifth airberlin seasonal holiday airplane. Festively designed by TRACK, the plane has now become something…
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TRACK wins Gold and Silver at the GWA Effie Awards
Hamburg, November 2015: TRACK was the big breakout winner at the 2015 Effie Awards. Having successfully picked up a Cannes Silver Lion for its McDonald′s® campaign, a Silver Effie was greatly anticipated.…
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TRACK unveils the new face of airberlin
Berlin, October 2015: Airline launches new campaign featuring model Loren Kemp. airberlin, along with lead agency, TRACK, is embarking on a new marketing communication journey by positioning the airline as…
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Barclaycard Arena launch campaign
Hamburg, August 2015: TRACK develops announcement campaign for Hamburg’s largest arena. Barclaycard, the international retail credit services provider is now expanding its sponsorship of cultural music and entertainment activities in…
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First official air hitchhike in the world.
Hamburg, August 2015: TRACK develops air hitchhiking event for airberlin. On August 14, airberlin made history with its first official air hitchhike. To get a free return flight to New…
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TRACK wins golden surfboard
Hamburg, July 2015: Agency Website of the Year – TRACK wins Gold. (W&V, Issue 30 – 2015, www.wuv.de/agenturen/welche_agentur_auftritte_bei_marketern_ankommen)
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TRACK wins Cannes Silver Lion
Hamburg, June 2015: TRACK’s ground-breaking work for McDonald’s Germany has been recognized in the “Creative Data” category in Cannes. The introduction of this new category is a clear sign that the Cannes…
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TRACK is an Adobe Solution Partner
Hamburg, June 2015: TRACK becomes Business Plus Partner within the Adobe Solution Partner Program. In today’s marketing world, it has become more essential than ever to manage a brand consistently…
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FrütUp and TRACK heat things up in the refrigerator.
Hamburg, June 2015: Müller Dairy launches new FrütUp range under the name “FrütUp goes wild!” Marula, baobab, cactus fruit (prickly pear), and dates – the most exotic of exotic fruits…
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Fall down. Get up. Carry on.
Hamburg, June 2015: In the new ERGO personal accident campaign, ERGO and TRACK encourage the viewer to get up and carry on. The new ERGO personal accident product campaign is yet another…
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Time for Asparagus
Hamburg, April 2015: Extensive relaunch for asparagus promotion by Unilever Food Solutions April once again welcomes the return of the customary asparagus madness all over Germany, Austria, and Switzerland. Over…
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Sweet Connection
Hamburg, April 2015: TRACK initiates partnership between its clients airberlin and Lindt. Every year airberlin hands out approximately 13 million chocolate hearts to its passengers. The heart is an important…
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Email marketing optimization with Return Path
Hamburg, March 2015: The first hurdle is getting into the recipient’s inbox. Email deliverability, or the inbox placement rate (IPR), plays a crucial role in the success of any email marketing…
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RAPP Germany becomes TRACK
Hamburg, March 2015: The agency formerly known as RAPP Germany is heading out on its own. The idea was born over two years ago when DDB Worldwide CEO Chuck Brymer,…
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Stefan Setzkorn nominated as jury member for Cannes
Hamburg, March 2015: Germany’s creative scene attracts considerable worldwide attention and is acclaimed for its high level of expertise and innovation. This has been demonstrated once again by the jury…
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Interbrand: inside TRACK
Hamburg, March 2015: How do you come up with a new name for an international agency? There are thousands of them out there. And what should you do if you…
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airberlin wins public choice category at Airport Media Awards
Hamburg, March 2015: The festive cheer continues for the airberlin Christmas plane. At the Airport Media Awards, “Flying home for Christmas” was voted the best campaign, winning 35% of the…
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TRACK uses Cheetah Digital marketing solutions
Hamburg, March 2015: Consumers are interested in brands, not the medium. Today, marketers need a customer-centric platform that embraces the new era of connected consumers. These are customers who interact…
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DesignThinking@TRACK
Hamburg, March 2015: “The world has changed considerably. We have to learn how to invent things collaboratively,” says John L. Hennessy, President of Stanford University. The world of digital media,…
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