TRACK shows it has the firmest grip for Continental Motorcycle Tyres. The agency won the account in a recent creative pitch and is already developing master marketing communication materials for global use from its offices in Germany. Its remit includes strategic development and the creative lead for the design of brand and product communications for business-to-consumer marketing.
“We are thrilled to have found in TRACK an agency partner with proven expertise in the motorcycle sector. This is extremely important for ensuring we can further build on what we want to achieve for Continental. And that is to create a contemporary, relevant and authentic presence in this passionate market,” explains Inga Meinhardt,
Head of Marketing Communications Motorcycle Tyres at Continental.
TRACK has a wealth of experience in this field. The agency works for BMW Motorrad, amongst others, and has recently developed the international 100th anniversary campaign for the company. “For us as an agency, the collaboration with Continental Motorcycle Tyres presents a fantastic opportunity to support the entire marketing communication process, from brand strategy and campaign creation through to its implementation, and to draw on all the expertise that TRACK can offer in this special sector.” enthuses Till Hohmann, Chief Creative Officer at TRACK.
The first high-profile project is the launch campaign for the new ContiAttack SM 2 supermoto tyres. TRACK produced imagery for the road-legal supermoto tyres to be used on platforms such as the product website and at trade fairs, as well as a product video that can be viewed on YouTube and elsewhere.
Continental is one of Europe’s leading manufacturers of car, motorbike and van tyres and develops pioneering technologies and services for sustainable and connected mobility for people and their property. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. Continental achieved a turnover of €39.4 billion in 2022 and currently employs around 200,000 people in 57 countries and markets.
