Agency Archive

Omnicom is WAVE LEADER Q1 2025

Hamburg, 13 March 2025 – Omnicom announced today that it has been named a Leader in “The Forrester Wave™”. Within Forrester’s 17-criterion evaluation, Omnicom’s participating networks – Omnicom Precision Marketing…

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MMA SMARTIES AWARDS 2024

Agency, Awards, Clients

🏆TRACK earns three awards at 2024 MMA Smarties 🎉 Our hugely successful partnership with McDonald’s Germany and Switzerland was honoured with gold, silver and bronze at the MMA Smarties Awards 2024.…

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2024 FEEL-GOOD MARKETING AWARD for the MyMcDonald’s Reward Weeks.

Agency, Awards, Clients

For the first time in TRACK’s 10-year partnership with McDonald’s, we have been honoured with a FEEL-GOOD MARKETING AWARD. This is the McDonald’s global creativity and effectiveness competition and attracts…

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Track wins Silver at the Annual Multimedia Award 2025!

Agency

This year, we convinced the jury of the Annual Multimedia Awards with the world’s first on-demand gift for our client Vodafone. The project won Silver in the category of Digital…

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Not one, but two bronze Effies for ‘Activation’

Agency

TRACK scooped two coveted bronze Effies in the ‘Activation’ category at the Effie Awards 2024. We wowed the jury with two entries: “BlackWeeks from another Galaxy” for Samsung Electronics and…

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Ad Insights vodcast featuring the MyMcDonald’s app

Agency, Clients, Work

Uli Heimann is the new Executive Director Data Strategy at the Hamburg-based agency for brand experiences in a connected world.

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TRACK welcomes experienced data strategist on board

Agency, Personnel

Uli Heimann is the new Executive Director Data Strategy at the Hamburg-based agency for brand experiences in a connected world.

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Felicitas Lentz appointed Chief Marketing Officer at TRACK

Agency, Personnel

When it comes to agency marketing, she certainly knows her craft. Felicitas Lentz worked at The Observatory International, …

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TRACK wins race to become lead creative agency for Continental Motorcycle Tyres

Agency, Clients, Work

TRACK shows it has the firmest grip for Continental Motorcycle Tyres

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TRACK Awards 2023

Agency, Awards

2023 was a highly successful year for TRACK in the world of marketing. This included winning a host of prestigious awards. We’re especially thrilled about scooping not one but several…

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Omnicom is WAVE LEADER Q1 2025

MMA SMARTIES AWARDS 2024

2024 FEEL-GOOD MARKETING AWARD for the MyMcDonald’s Reward Weeks.

Track wins Silver at the Annual Multimedia Award 2025!

Not one, but two bronze Effies for ‘Activation’

Ad Insights vodcast featuring the MyMcDonald’s app

TRACK welcomes experienced data strategist on board

Felicitas Lentz appointed Chief Marketing Officer at TRACK

TRACK wins race to become lead creative agency for Continental Motorcycle Tyres

TRACK Awards 2023

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